Here are the new business cards, Letterpress printed by the wonderful Leeming Brothers. The whole experience was the antithesis of getting one’s cards digitally printed online and culminated in Kit, from the printers, driving from Hampshire to London to deliver the cards personally because I needed them the following day.
When I started Falcon, I deliberated about the need for business cards. Are they really relevant in today’s world of BumpTM, Card Flick, SnapDat, Google Goggles and Cardcloud?
To be honest, I don’t really know yet. They’re not cheap or environmentally friendly (card so thick you could use it as a palette knife). They do feel nice though, when you run your fingers across those sensual slightly debossed letters and along those smooth yellow-painted edges. They also give you a talking point when you meet people and are more personal than the cool efficiency of a virtual exchange.
For that matter, how efficient is a “virtual exchange” anyway? Do you really want to be scrabbling about in the bottom of your bag, searching for the iPhone, punching in the security code, fiddling with the app that won’t open quickly enough as your potential contact saunters off into the ether, bored and irritated?
I may well look at supplementing my beloved cards with one of the Cloud-based solutions on offer as I am well aware of how tedious it is to input people’s data from their cards. Or I could just get someone else to do it for me.
So, that's all from Made Me Look. The blog is moving to Made Us Look, my company blog. Please come and check it out!
